If there's one thing people love to make a fuss about Xbox, it's that the console doesn't have as many exclusives as they'd like. Over the past few years, the main reservation over the platform is an install base that needs to grow.
With the launch of the Xbox One, and a focus on diversifying software, such growth is likely to pick up. Still, uncle Phil Spencer -- aka Microsoft's executive vice president of gaming and all-around Xbox boss -- remains candid about that.
"We need to grow, and I look forward to doing that," Spencer told Bloomberg in an interview. "Our ability to go create content has to be one of our strengths. We haven't always invested at the same level. We've gone through ups and downs in the investment."
What Spencer means is that over the past few years, he's managed to convince Microsoft to invest more strongly into Xbox, a division seen by some as a company sideline. His recent promotion to EVP is evidence of that. Even CEO Satya Nadella told analysts last month that Microsoft is "fundamentally rethinking how we measure progress in gaming."
Overall, the company's hope is to open new studios and to acquire existing ones. Spencer didn't mention any sort of details such as which developers they might be eyeing to acquire, what kind of studios they'd like to open or what sort of projects they're aiming for.
All we know is that he wants more studios under the Xbox banner, even if those games are played on non-Xbox platforms like the smartphones, tablets and consoles of competing companies.