Last week, Irrational Games revealed Bioshock Infinite's box art and the reaction towards it was surprisingly negative. Fans of the series felt the cover art had no personality and does not reflect Infinite's game world at all. Rage no more, Ken Levine announces that a reversible cover will come with the game, and you get to vote which art will be used.
Along with the announcement from Ken Levine himself, a poll was also included in the post so that fans can start voting for the best cover art. There are 6 cover arts to choose from, so if you feel strongly about having an amazing cover art for your copy of Bioshock Infinite, vote away. I personally like box art #6.
But what’s that you say? You want even more choice in covers? We’re also going to be arranging a whole mess of MORE alternate covers which will be available to download and print yourself. Of course, these are free and we’d love to hear your thoughts in the forums as to what you’d like to see.
Why use a shot of the protagonist Booker Dewitt in the cover art in the first place? Ken Levine talked to Wired about the chosen cover art and answers that question. It's a marketing move straight from the developers. They want the uninformed gamers that enter a store to pick up Bioshock; Infinite, hopefully turns it over to see what it's all about, and consider spending his hard-earned cash to try the game out.
Does box art affect your buying decision? For me, not at all. They can have a 5 year-old make a doodle of the game's logo for Bioshock: infinite and I'll still get it. But again, this is for the people that have no idea what they are getting into, so hopefully it pays off.
Bioshock: Infinite was previously planned for a February 2013 release but was pushed back a month for further polishing. The new release date is March 26, 2013 for Playstation 3, Xbox 360, and PC.
[Source: Irrational Games]