Ads in video games

Now I don't know exactly how big Tiger Direct is in the States but I'm sure most of the people in our country haven't even heard of it.

In the most recent released first person shooter, Homefront, we see a ads for Tiger DIrect. I don't know how often these ads appear but I've heard people say that it you see it quite often. Maybe not as often as I make it out but perhaps more than enough for you to notice it.

Personally this is very funny. I won't disclose what my profession is but I have had some work experience with Tiger Direct and seeing it in a video game is just hilarious.