Once development on Gears 5 started The Coalition began to ask, “What sorts of other things can we do?” said studio boss Rod Fergusson. “As a creator, you create this world and you want as many people to get access to it as possible.”
The Cuphead gauntlet was so fun, it made me pause and ask just what it was about this game that was so amazing, entrancing, addictive, and rewarding, although it was often ridiculously punishing or confusing.
"I really think with every game we make, we finish that title and then we ask 'what is it fans are gonna love the most?' If that's another traditional campaign, then we'll make another traditional campaign."