In case you were wondering if the controversy surrounding games like Star Wars Battlefront II and FIFA Ultimate Team meant that EA would dial down their loot boxes, well think again.
Loot boxes have prompted multiple worldwide regulatory entities to investigate whether video games are engaged in gambling like mechanics. While countries like China have had regulations in place that force publishers to display rarity percentages, we're not quite there yet when it comes to sanctions and regulation across the rest of the world.
Yet despite the dark cloud of regulation and sanctions from multiple countries, EA hasn't really begun to recognize the intense scrutiny that loot boxes face. At a recent investor call, EA CEO Andrew Wilson said rather plainly, "[Regarding loot boxes] We’re going to continue to push forward. We’re always thinking about our players."
Without blinking his cold, dead eyes, he continued by adding, "We’re always thinking about how to deliver these types of experiences in a transparent, fun, fair, and balanced way for our players." Wilson said all this despite not just ire from players and the press at large but the fact that EA has already scrapped Battlefront 2's monetization plans.
This indicates that although EA might not have gotten away with its monetization plans for Battlefront 2, the publisher remains undeterred in its desire to find a loot box scheme it can get away with.
Rumors say that we might see the franchise’s return to the WWII setting in Battlefield V.
Without blinking his cold, dead eyes, EA CEO Andrew Wilson said, “We’re going to continue to push forward. We’re always thinking about our players."
More Solo: A Star Wars Story inspired content is scheduled to come out in June and DICE said that it is "going to be quite... Legendary."
"We need to delight players with new experiences and innovation, but we must stay focused on the importance of the world, character, and storytelling elements that players expect from our games."
The mod puts " pride and accomplishment" on the side of every lootbox in Star Wars Battlefront 2, giving a nod to the reply given by EA regarding Vader being locked in the game, making it the most downvoted comment in Reddit.
EA has yet to confirm if grass will be greener and if girls will be pretty, but they've promised to take players home to a place with 4K resolution support and 60 fps visual performance.
"My addiction is a personal failing of mine," writes reddit user Kensgold. "[It's] the reason I can't in good conscience buy games that offer a loot crate, at all."
"You probably don't want Darth Vader in pink." That's what Electronic Arts CFO Blake Jorgensen had to say about how canon played a role in why cosmetic microtransactions aren't part of the overall monetization plans for Star Wars Battlefront II.
With the controversy regarding loot boxes continuing to escalate, EA has acknowledged that progression in Need for Speed Payback is underpowered. Now they're working on changes to increase in-game rewards.
As one of the few game publishers are listed on the NASDAQ, EA is one of those companies that actually has to worry about the concerns of its stockholders. By contrast, companies like Valve and Gearbox Software are privately owned and have no such worries.