Today at The Game Awards, Bethesda released a video in which Wonder Woman actress and Fallout 4 lounge singer Lynda Carter called on gamers to "save" the single-player game.
In the tongue-in-cheek video, Carter speaks about how "gamers in search of a single player experience are left behind." Footage of various games from Bethesda were intercut into the video, highlighting the publisher's high profile single-player releases.
Unlike many other publishers, Bethesda hasn't really invested heavily into the notion of "games-as-a-service" unless you count multiplayer games like Quake Champions and Elder Scrolls Online. Their success with games like Fallout 4 and Skyrim stands out, though games like Prey and Wolfenstein II: The New Colossus have not been the runaway successes they hoped for.
The video coincides with many of Bethesda's games being marked down by as much as 50 percent this week via digital and some physical retailers. Furthermore, Bethesda is donating $100,000 to the Entertainment Software Association Foundation, which gives scholarships to help women and minorities going after degrees in the field of video game arts.
Bethesda also reinforced its commitment to single-player games today. It's a privilege the company can enjoy since Bethesda is a privately owned company that doesn't answer to shareholders.
And if you were wondering about the odd choice to feature Lynda Carter's in the video, it's worth noting that Carter is the longtime wife of Robert Altman, current chair and CEO of Zenimax Media, Bethesda's parent company.