From a series of tweets from Sony's VP of *insert random job position here*, we thought that Sony's marketing gimmick "The Kevin Butler" was over. Kevin Butler tweeted that he would be leaving Sony and that he would take a President position at his uncle's new flooring company.
A man can only be made VP so many times, KB's off to be PRESIDENT of my uncle's new upstart company.
Lucky for us that this was all an elaborate scheme for what I'm guessing is Sony's new 'campaign' to bring a lot more games to their home console. Long Live Play!